Campaign Ad Artist Statement

The style elements that I took from the example campaign ads were mainly simplicity and minimalism, which I thought would help deliver the message easily. My ads were pretty similar to the example ads, but mine had much more to look at. The tools I used to create the ads were mainly the layer, quick select and eraser tools in Photoshop, the alpha tool in Keynote, and I used pictures that were already fit to the idea for my ads, because the pictures were plain with only two or three colors. That made it easier to use the alpha and magic wand tools, and create a message around the images of them. I used the alpha tool to create a kind of “fading” effect on the white ad. Although, I also had to take a snapshot of it in order to make it look just the way I wanted it to. For the black ad, I didn’t have to use many techniques in the process of making it, other than finding a few pictures on google. For the last one, I used the alpha tool in Keynote to cut Matthew Bellamy out of his background because I didn’t have photoshop. This one took the longest because it takes a very long time to get something to look good using the alpha tool. Most of the political ads we looked at in class used the american flag and it’s colors, so I figured I’d use the same thing on this one.